“Jimi Hendrix once said that music doesn’t lie. Look how we can all do this together… it’s feeling like a graduation,” said Keys. Jay Z did not speak at the event, leaving Keys to deliver a mission statement for Tidal. We are here today to offer something different: a platform owned by artists… as dynamic as the artists behind it… Today marks the true beginning of a mission to change the status quo, to reestablish the value of music.” “Tidal is a global and rapidly expanding streaming platform. “Tonight is still just the beginning of an exciting path ahead,” she said. Harris and Martin joined by video-call, while the rest appeared on-stage in a starry show of force, with the event opened by Roc Nation’s chief investment officer Vania Schlogel.
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Keys was one of a large group of artists taking the stage at the US event alongside Jay Z and other “owners of Tidal” – Win Butler and Regine Chassagne from Arcade Fire, Beyoncé, Calvin Harris, Chris Martin, Daft Punk (in helmets, natch), Jack White, Jason Aldean, J Cole, Jay Z, Kanye West, Deadmau5 (yes, helmet), Madonna, Nicki Minaj, Rihanna and Usher. Her speech didn’t give many details about how Tidal plans to compete with the likes of Spotify and Apple in the digital music space, but the key phrase was this: “The first ever artist owned global music and entertainment platform.”
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Musician Alicia Keys was the main speaker at tonight’s press conference for Tidal, the streaming music service a company owned by Jay Z recently bought for $56m.